Still learning.
Still curious.
I don’t just advise on transformation. I’ve lived it, built it and scaled it — and I’m still building on what comes next.
A builder of capability.
My career began with agency work and a simple question: “Is there a better way to do this?” That instinct took me from the factory floor into data, development, software leadership, product ownership and transformation.
I connect operational realities, technology platforms, delivery teams and commercial priorities. I’m as comfortable shaping a strategy with leaders as I am working alongside teams to make the change happen.
Experience that connects the dots.
Operations to data and web
Progressed from agency and factory work into office systems and created the company’s first website.
Data analyst to developer
Built databases, reporting tools and web applications that automated work and turned data into useful insight.
Developer to Head of Software
Scaled a data and marketing platform, moved infrastructure to AWS and built an eight-person engineering team.
Commercial and transformation leadership
Combined operational improvement, product thinking, Salesforce transformation and measurable commercial value.
Transformation Advisor
Built repeatable implementation methods and Professional Services capability for Auto360 and Marketing360.
Project Reboot
Helping organisations prepare for AI, automation and agentic systems through evidence-led change.
“The technology changes. The industries change. The challenge stays the same: creating clarity, capability and impact.”Steph Gibbons